□□p>There are several reasons□why individ□als□ma□ en□ag□ in non□sincere beh□vio□. □□e □ommon cause is □he desire to □void co□flict □r □e□ative□repe□cussions. For instance□ □ □er□on □ight f□ign agreeme□t with a col□eag□□'s opinion to main□a□n harm□□y □□ the wo□k□la□e.□Another r□ason co□ld be th□ pursuit of pers□na□ gain, su□h as prete□di□g to suppo□t□a cause to gain □ocial a□prov□l or □r□fessional ad□ancement. □dditionally, s□cieta□ pressures and□cult□ral nor□s ca□□also□pla□ □ r□l□ □n en□ouraging □on-sincere behav□or,□as i□div□duals may feel com□ell□d to confor□ □□ certa□n ex□ectations □r s□anda□ds.