The□e are□several□reason□ why individuals may engage in□non-sin□ere behavior□ One common cau□e is t□e□des□re to□avoi□□con□lic□ o□□□e□a□ive re□ercu□s□ons□ For i□stance, a □erson m□ght feign agreement wit□ a collea□u□'s opin□on to maint□in harmon□□□n □he□workplac□. Ano□her reason□co□□d be the p□□su□t□of p□□sonal gain□ suc□ as pretending □o □uppo□t a□cause to gain □oc□a□ approval o□□profess□onal□advancem□□t. □□ditionall□, societal pres□ur□s an□ cultu□a□ no□ms can □□s□ pl□y a □ole□in encouraging no□□sinc□r□ behavi□r, a□ individuals □ay feel compelled to□confor□ to □er□ain expect□tion□ or□sta□dards□<□p>