□□ere□are several□reasons □hy □ndivid□als□may engage □n non-sincere □eh□□□or. One □ommo□□cause is the desire □o av□id c□nflict or negative□r□percussio□s. □or in□tance, □ person might feign□agreem□nt with a colleag□e'□ opinion to □ain□ain harmon□□in□the workplace. □not□□r r□a□on co□ld be □□e pursuit o□ □erso□al gain, such as □re□end□n□ □o sup□ort a cau□e to gain social approval □r□prof□□sional ad□ancement. Additionally, s□cie□al □res□ures and cultur□l norms can also□pla□ a role in encourag□n□ □on-sincer□ □eha□io□, □s□in□□v□dual□ ma□ feel co□pe□led to□co□form □o cer□ai□□□xpe□tati□ns or stan□ard□.