<□□There ar□ □everal□re□sons why ind□□iduals may en□age in non-si□□er□ behavi□□. One □□mmon□ca□se is th□ desire to avoid conflict□or n□g□t□v□□reper□ussion□. Fo□ instance, □□□er□on migh□ □ei□n□agreement□□ith a colleague's opi□io□ to ma□n□ain h□rmony in the work□lace. □nother □eason c□u□d be th□ pursuit of persona□ gain, su□h□a□ p□et□nding□to suppo□t□a caus□ to gain s□cial approv□l □r p□□fess□on□l advan□em□nt. Additionally□ soc□etal pressures□a□d □ultura□ no□ms can als□ play □ ro□e in□□nco□raging n□n-sincere beha□ior, as individua□s□m□y feel compel□ed to confor□ □o□certai□ ex□e□tations or sta□dards.