There are several □easons why i□di□idual□ m□y engage in non-sincere be□□vior.□O□□ common cause is □□e d□si□e to avoid c□nflict □□□□ega□□ve repercu□sion□. For ins□a□ce, a person m□gh□ fei□n a□□eement□□□th a co□leag□e□□□o□ini□n to maintain har□on□ in th□ wo□□pla□e. □nother reason □□uld b□ the pu□suit of per□ona□ gain, su□h a□ pretending t□ □upport a cause to gain s□cial a□prov□l or professional □dva□ceme□t. A□dit□o□ally, societal pressure□□and c□ltural norms □an □lso□play a rol□□in enco□□agin□ n□□□sinc□re be□avior, as□individuals □ay□fee□□co□pelled□to□conf□rm□to□□□rtain expectations o□ sta□da□ds.