□p>□□ere ar□ sev□ral reasons why □n□i□idua□s may□eng□ge in non-sincere □ehav□□r. One□com□on caus□ is□the□de□ire to□avoid confl□ct or n□g□tive repe□cu□□□□ns. For instance□ a□person□might feign□□□□eement with□□□col□eague's opinion to ma□ntai□ harmony i□ the w□rkpl□□e. Anot□er r□ason could □e the □ursuit of per□onal gain, suc□ as pretending to supp□rt □ cause □o ga□□ social □ppr□va□ or professi□n□l□advancemen□. A□di□ionally, societal pres□u□□s an□ cultura□□norm□ can□al□o play a ro□e □n□en□ourag□ng non-si□cere behavior, as in□ivi□uals□may□feel □ompelle□□to c□nfor□ to certa□n ex□ec□ations or□standards.