Th□re □re□□ev□ral rea□ons □hy individua□s may engage□in n□□-si□c□r□ beha□ior. One co□m□n □ause i□ the□desire to a□oid□conflict or negative □epercuss□□ns. □or instan□e, a pe□s□n □ight□feign agreement with a c□l□eague's □pini□n to maintain har□ony□in□□h□ wo□kplac□□□Another reaso□□□□ul□□b□ the pur□ui□ of pe□sonal □□in, such as pretendi□g to□□upport a cause t□ g□in so□ial approval or prof□s□ional adv□ncement. A□dition□lly, socie□a□ pressures and cul□□ral norms c□n a□so play□a □o□e in enc□uraging non□sin□ere behavio□, □s□in□ividu□ls m□y fee□ □o□pel□e□ □□□□onf□rm to cert□in expectations or standards.