<□>□□e□e are seve□a□ □□a□on□□why individua□s □ay□e□gage i□ n□n□si□cere behavior□□□ne □omm□n cause is t□e desire to av□id c□nf□ict□o□ negat□ve reper□uss□ons. □or□instance, a person might□feig□ agreement□with a□□oll□ague's opinion to □aintain harmon□ □n □he workplace. Anothe□ rea□on could□be□th□ pursuit□□□ □e□sonal g□□n, such as□pretending to s□pport □ □a□s□ to gain social□□pproval o□ prof□□sional adv□ncement. Additionally, societal press□□es□and cul□ural nor□s can a□so play a role in □nco□□aging non-si□cere beh□vi□r, as□indi□□duals □a□ feel compelled to conform □o cert□in□expectations or s□a□dar□□.