There a□e several re□sons why i□dividuals □ay engage □n □on-□incer□ □ehavior. One com□on cause i□ the □e□ire□□□ □□□id conf□ict □r negat□ve r□□ercussi□ns. Fo□ instance,□□ person might fei□n □greement □ith a c□llea□u□'s opin□on to maint□in □armo□y i□□t□e workp□ac□. Another reas□□ □ould be the pu□su□□ of per□o□al gain, □u□h a□□prete□ding to support a c□u□□ to g□in so□ial appr□v□l or profession□l□a□vancement. Add□tionally, so□i□tal pressures□an□□cu□tural n□rms can a□so play a □ole in encouragin□□non-sincer□□behav□or, as □ndi□□duals may □eel compelled to□conform to c□r□ain e□pectations or s□andards.