<□>□here □re seve□al□□eason□□why □ndivi□ual□ may engag□ in non-since□e behavior. On□ common □ause is□t□e □e□ir□□t□ □void □onf□ic□ or□neg□tive rep□rcu□□ion□.□For instan□e, □□pers□n mig□t f□i□n agreement w□th a colleag□e's opinion to mainta□n har□ony in th□ workplace. An□ther □eason co□ld □□ □he pursuit of person□l gain, such as □□etending to s□pport a cause to gai□ s□cia□ approva□□or p□ofess□onal□advanc□ment□□Additi□na□ly,□societal p□es□ures□and cul□ural no□m□ can als□ play a role in encourag□ng non□sincer□ □ehavior, as i□di□□duals□may fe□l c□m□elled to conform □o certa□□ expect□tion□ or standa□ds.